3 QUESTIONS TO
Will the future see us moving toward more development in collaboration with nature?
That would certainly be a good thing! Spending time in natural environments has become increasingly popular in recent times, as a trend that reflects our desire for connection, self-reflection and authenticity. In the future we will seek out this connection more intensively, particularly in less urbanized places. This development unlocks opportunities for the world of work by tapping into areas of potential for wellbeing and productivity.
Have you already undertaken projects in collaboration with nature?
As part of the Flower Power Festival in Munich, we explored the influence of flowers in the digital world. According to the studies, tests and expert interviews we conducted, flower-related content is perceived significantly more positively and supports orientation and learning. This highlights the influence of nature on the digital world and opens up new ways of incorporating natural elements into digital media.
What kind of challenge arises when we work with nature to develop or change projects / processes?
The challenge presented by projects involving nature is to maintain a playful, light touch and view nature as an integral partner in a co-creation process. This enables us to work with nature, not against it, and opens up creative pathways in our shared activities –including giving back to nature in order to build a genuine, serious co-working relationship.
This enables us to work with nature, not against it, and opens up creative pathways...